Created a 3D motion ad highlighting Nike'sdiversity and sustainability through recycledmaterials.
Client
Independent project
Role
Product Designer
Period
3 weeks, 2023
Overview
Advertisement for Nike's Sustainability Initiative
To highlight sustainability and diversity, we created a 3D motion advertisement that visualized Nike’s recycled materials and sustainable product life cycle. The recycled material particles transform into tadpole-shaped threads, which are then completed as shoes and evolve into other products, effectively conveying the brand value.
Challenge
To interpret Nike’s core values—diversity and sustainability—through 3D motion, using unfamiliar 3D tools & motion tools to visually express the power behind the brand for the first time.
Objective
Visualize the journey of recycled materials using 3D motion, expressing transformation and product evolution in a poetic and engaging way.
Result
Produced a 3D motion piece where recycled particles evolve into Nike products, effectively conveying brand values of sustainability and material diversity.
