Amazon & LG
Led UX scenario design and integration of Amazon Alexa with LG smart appliances, creating a seamless wellness-focused smart home experience.
Client
Amazon
Role
Product Designer, PM
Team
1 Product Designer, PM / 1 Visual Designer / 8 Developers
Period
8 month, 2018
Overview
At IFA, I directed UX scenario planning for the Alexa x LG smart home ecosystem, designing voice-controlled experiences that connected TV, refrigerator, oven, washer, and online services. The system enabled personalized content recommendations, health-based grocery suggestions with automatic cart placement, guided cooking with smart appliance settings, and automated supply replenishment—showcasing a holistic vision of wellness-centered living.
Challenge
Users struggled to connect wellness habits such as diet, shopping, and home routines with their smart appliances in a natural way. While LG had its own AI features, integrating with Amazon Alexa provided an opportunity to globally sh-owcase LG appliances as smarter and more competitive in the smart home market.
Objective
The goal was to design an Alexa–LG smart home scenario that enables intuitive voice control across multiple devices. This approach aimed to demonstrate how connected appliances could move beyond convenience and actively support healthier and more holistic lifestyles.
Result
We delivered a wellness-focused smart home experience that integrated TV, refrigerator, oven, washer, and online shopping into one seamless journey. Unveiled at IFA, the project strengthened LG’s global positioning as a smart home leader and significantly boosted user engagement.
More detail
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